ANZ’s new CEO Nuno Matos was part of a smoking ceremony outside the bank’s Melbourne office this week marking the release of its “landmark” First Nations strategy. It came after he received a Powhiri – the traditional Maori welcome – on his visit to Auckland last month.

The Portuguese Prince (who’s worked in Peru and Mexico) is apparently very attuned to cultural sensitivities around Indigenous peoples. Both events were naturally marked by social media posts, their virtue signalled and enacted (#purpose #firstnations #banking).