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Why this top 100 CEO goes undercover shopping

Why this top 100 CEO goes undercover shopping

Melbourne’s Chadstone shopping centre showcases the very latest in fashion. It’s also a test case for how the big mall owners manage their vast real estate.

Nick LenaghanProperty editor

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Standing in the middle of Australia’s biggest shopping centre, Peter Huddle confesses to being a mystery shopper.

Going incognito in the aisles of Melbourne’s Chadstone centre can be a difficult feat to accomplish for the energetic chief executive of the country’s second-biggest shopping mall owner, the $8.6 billion, top 100 ASX-listed Vicinity Centres.

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Nick Lenaghan
Nick LenaghanProperty editorNick Lenaghan edits the property section, which covers all aspects, from residential real estate and housing and construction to commercial property – office, retail, industrial – and major ASX-listed developers and real estate investment trusts. Connect with Nick on Twitter. Email Nick at nlenaghan@afr.com

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Original URL: https://www.afr.com/property/commercial/why-this-top-100-ceo-goes-undercover-shopping-20240604-p5jj9m