Why Michael Hill chose Chadstone to sell $1m diamond earrings
Jeweller Michael Hill believes the country’s resurgent shopping malls can generate the foot traffic and visitation needed to drive up future sales and profits – and sell a $1 million pair of diamond earrings – after opening its first global flagship store in Melbourne’s giant Chadstone Shopping Centre.
The 150 square metre store is nearly twice the size of a standard Michael Hill boutique and the luxurious fitout is designed to immerse customers in the ASX and NZX-listed company’s range of engagement rings, wedding bands, watches and other fine jewellery.
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