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Why Michael Hill chose Chadstone to sell $1m diamond earrings

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Jeweller Michael Hill believes the country’s resurgent shopping malls can generate the foot traffic and visitation needed to drive up future sales and profits – and sell a $1 million pair of diamond earrings – after opening its first global flagship store in Melbourne’s giant Chadstone Shopping Centre.

The 150 square metre store is nearly twice the size of a standard Michael Hill boutique and the luxurious fitout is designed to immerse customers in the ASX and NZX-listed company’s range of engagement rings, wedding bands, watches and other fine jewellery.

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Larry Schlesinger writes on real estate, specialising in commercial and residential property. Larry is based in our Melbourne newsroom. Connect with Larry on Twitter. Email Larry at larry.schlesinger@afr.com

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    Original URL: https://www.afr.com/property/commercial/why-michael-hill-chose-chadstone-to-sell-1m-diamond-earrings-20240506-p5fp80