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The Barbie effect: Mattel expands into mega shed

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The global success of the blockbuster Barbie movie has provided the impetus for toy maker Mattel to upsize its warehousing needs in Australia.

The Oscar-winning movie starring Margot Robbie and Ryan Gosling has grossed more than $2.1 billion worldwide and created a huge merchandising phenomenon for Mattel, which has been making Barbie and Ken dolls since the late 1950s.

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Larry Schlesinger writes on real estate, specialising in commercial and residential property. Larry is based in our Melbourne newsroom. Connect with Larry on Twitter. Email Larry at larry.schlesinger@afr.com

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    Original URL: https://www.afr.com/property/commercial/the-barbie-effect-mattel-expands-into-mega-shed-20240424-p5fm89