The Barbie effect: Mattel expands into mega shed
Larry SchlesingerReporter
The global success of the blockbuster Barbie movie has provided the impetus for toy maker Mattel to upsize its warehousing needs in Australia.
The Oscar-winning movie starring Margot Robbie and Ryan Gosling has grossed more than $2.1 billion worldwide and created a huge merchandising phenomenon for Mattel, which has been making Barbie and Ken dolls since the late 1950s.
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Larry Schlesinger writes on real estate, specialising in commercial and residential property. Larry is based in our Melbourne newsroom. Connect with Larry on Twitter. Email Larry at larry.schlesinger@afr.com
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