AVJennings slows pre-sales for rising margins
Nick LenaghanProperty editor
Updated
Residential developer AVJennings is deliberately slowing down pre-sales at a Melbourne housing estate, holding them back to sell into a rising market and capture better margins down the track.
The change in tack is a key ploy for any land developer, which must balance the benefit of de-risking a project earlier against gains to be made in a rising market.
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Nick Lenaghan edits the property section, which covers all aspects, from residential real estate and housing and construction to commercial property – office, retail, industrial – and major ASX-listed developers and real estate investment trusts. Connect with Nick on Twitter. Email Nick at nlenaghan@afr.com
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