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Kos Samaras

Why backlash against woke capitalism is good for Peter Dutton

The working class and working poor have become a volatile “new swinging” group of voters. Major political parties are beginning to target these voters, often by adopting populist policies.

Kos SamarasPollster

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Over the past two decades, businesses and the political establishment have shifted their focus towards a growing subset of Western society: a professional class with significant spending power and outsized influence in parliaments and boardrooms.

Voice to parliament

A striking example of this pivot is Dutton’s public criticism of Woolworths for removing Australia Day merchandise from its shelves.  James Brickwood

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Kos Samaras is director strategy and analytics at Redbridge.

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    Original URL: https://www.afr.com/politics/why-backlash-against-woke-capitalism-is-good-for-peter-dutton-20250203-p5l92c