In the mind of the campaigner, the cause can never be unrighteous. The ambivalence of the majority is indifferent to the zeal of the individual activist, who can only see in black and white. This is the first and worst crime of cause marketing and activist campaigns, which pursue profile over impact and risk harming their causes.
School children at a climate change protest near the office of Tony Abbott in Manly. Kate Geraghty
