Inside Clive Palmer’s advertising strategy (if you can call it that)
Meet the team spending the enigmatic mining billionaire’s millions on ads that won’t win seats. “He’s making the Labor Party very happy,” says pollster Kos Samaras.
A billboard for Clive Palmer’s Trumpet of Patriots campaign in Annandale, Sydney. Louise Kennerley
Advertising executive Nick Keenan was in a meeting with billionaire Gerry Harvey when someone asked the Harvey Norman founder whom he was trying to reach with his ads.
“Someone asked him, ‘what’s your target demographic?’,” Keenan recalls. “Gerry replied, ‘anyone with money’.” It was genius in its simplicity – and the anecdote comes to mind when Keenan is asked about the advertising strategy for Clive Palmer’s Trumpet of Patriots party this federal election.
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
