Management consultants and corporate affairs advisers like talking about ESG because it gives them something to do. It’s a big business advising big business on their environmental, social and governance standards, and reporting.

According to PwC, “ESG is one of the most important problems facing Australian companies across all industries today”. Which is exactly what you’d expect PwC to say. If you’re the owner of a hairdressing salon or a cafe struggling to keep it afloat, you’d have a different view from PwC on your business problems.