London |Buying a Britney Spears perfume gift set this Christmas? Didn't think so.
That's a problem for the mass fragrance market. Mid-priced ranges, including those branded with pop stars and actresses, are falling out of fashion in many developed markets. In contrast, luxury and personalised products are growing quickly. If they are to reinvigorate sluggish demand, mid-market producers such as Revlon and Coty will also need to find ways for affordable scents to smell a little more expensive.
