Hennes & Mauritz has started 2018 at the centre of an embarrassing controversy after the Swedish clothes retailer published an ad showing a black child modelling a hoodie with the text "coolest monkey in the jungle".
The company has pulled the garment in question from its stores and apologised. H&M also said it agreed with those who were upset by the image, which appeared in its online store. The image caused a social-media storm and prompted the Canadian artist, The Weeknd, to end his collaboration with the Stockholm-based company.
