More than half of all Australians would buy life insurance online and bypass traditional sales agents such as financial advisers – a trend that looks set to gain momentum as technology improves.
Life insurer Noble Oak found 55 per cent of 1100 survey respondents would buy complex life insurance policies over the internet, even though online products currently represent just 5 per cent of total sales.
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Ruth Liew writes on business specialising in Insurance, wealth management and financial services. Ruth is based in our Sydney newsroom. Connect with Ruth on Twitter.
