Damien Mu believes he has the answer to Australia's chronic life insurance claims problem: rewarding Australians who choose to get fit.
Mr Mu, the Australian chief of AIA, said the life insurance giant has seen a 40 per cent improvement in policy retentions since the group rolled out its "Vitality" program18 months ago in Australia.
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Ruth Liew writes on business specialising in Insurance, wealth management and financial services. Ruth is based in our Sydney newsroom. Connect with Ruth on Twitter.
