Myer says its merger with a big portfolio of clothing brands owned by Solomon Lew’s Premier Investments will let it expand its lucrative loyalty program to younger shoppers and get better deals from its suppliers in the biggest shake-up of the retailer since it returned to the ASX in 2009.
The deal, announced on Tuesday, will add 719 stores to Myer and a portfolio of labels that range from those appealing to young adults in Jay Jays and Dotti to older women with Jacqui E. Those chains, known as Premier’s Apparel Brands, also include Just Jeans and Portmans.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
