London | When Qatar was drawn out of the envelope as a future host of the World Cup in 2010, it was doubtful the majority of football fans would have been able to find it on a map.
A dozen years, $US300 billion ($448 billion) and a raft of controversy later, one of the most expensive marketing campaigns in history will culminate with the tiny Gulf state hosting a final on Sunday (Monday AEDT) between Argentina and France that’s expected to be watched by half the planet.
