What we learnt: Celebrity outlaws take Treasury Wines upmarket
The first Big Wednesday of earnings season also brought key results from Santos, Pro Medicus, Netwealth, Fletcher Building, Vicinity Centres and Pact Group.
Snoop Dogg’s 19 Crimes campaign has been a successful strategy for Treasury Wine Estates.
Treasury Wine Estates isn’t afraid of harnessing a little star power.
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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
