Toward the end of Red Notice, Netflix’s flashiest and most expensive attempt to date at starting a film franchise, Ryan Reynolds descends into a cave to search for a bounty pilfered by Nazis. Adorned in khakis and a fedora, he whistles the theme to Raiders of the Lost Ark as he walks down the stairs. Director Rawson Marshall Thurber calls it “a tip of the cap to the greatest action-adventure film of all time”.

That homage to the Indiana Jones movies also serves as something of an indicator of Netflix’s film aspirations, which have evolved over the years as its subscriber base has grown to 214 million and filmmaker resistance to its streaming-first model has waned.