The Uber ride that put Afterpay on the market’s radar
A chance meeting between a proud father and a celebrity stockbroker helped turn the pioneering start-up into a buy now, pay later phenomenon.
On the morning of September 13, 2017, Richard Coppleson booked an Uber to the airport. The celebrity stockbroker was heading to Melbourne on a three-day golf tour.
“Coppo” had made his name at Goldman Sachs. Every day, within minutes of the closing bell, The Coppo Report would be sent to the firm’s clients. Often it ran to as many as 20 pages, and was punctuated with highlighted, multicoloured text for emphasis. Former prime ministers Kevin Rudd and Malcolm Turnbull made a point of reading The Coppo Report for insights into the market.
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