Google and Facebook will be forced into a negotiate-arbitrate model to compel the technology giants to fairly pay Australian media companies for the use of news content on digital platforms.
A negotiate-arbitrate model for the draft code of conduct to regulate the imbalance of bargaining power between Facebook, Google and Australian media companies will contain a non-discrimination provision to stop the tech duopoly cherry-picking international news and blocking local journalism, as well as preventing favouritism for publishers that negotiate lower revenue-sharing deals.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
