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Retail recovery could be L-shaped as consumers remain frugal

Sue Mitchell

In a blow to retailers hoping for a rebound in consumption when the COVID-19 crisis eases, only 15 per cent of consumers plan to return to their old spending habits.

Just one in seven consumers expect their spending to normalise when the Australian economy improves, according to a survey of more than 13,000 households and almost 6000 consumers by data analytics company IRI.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/link/follow-20180101-p54nhk