The $73 billion merger between automotive giants Fiat Chrysler and France’s PSA Group is an attempt to get in front of industry trends that could kill them.
It’s a deal that speaks to the future of a staple of modern life – the car – and how technology and climate change will reshape the way society moves over the next decade.
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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
