The man cleaning up by removing revenge porn

Nick Bell first found success by accentuating the positive. Now he's found a niche in eliminating the negative.

Nick Bell: “Anywhere from 10 per cent to 30 per cent of the average business’s reviews have been authored by its competitors.” Laurent Filippini

Michael BaileyArts & Culture editor

Updated Oct 23, 2019 – 11.29am, first published at 11.00am

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Nick Bell’s latest business has turned out to be a lot racier than he expected. The 39-year-old Melburnian catapulted into the Financial Review Young Rich List in 2017 when Melbourne IT bought the Australian arm of his digital advertising agency, WME, for $39 million.

It was a fortune made from such staid pursuits as search engine optimisation – helping businesses get more visibility on Google – and pay-per-click campaigns.

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Michael BaileyArts & Culture editorMichael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney.