To appreciate how cycling kit has become a fashion money-spinner, consider Jason Hones. When Hones turned 40, and with “buggered knees”, he took up cycling to lose weight. To get the look, he was drawn to what everyone else was wearing – jerseys and knicks that mimicked those worn by professional teams.
In Hone’s case, that meant becoming a mobile billboard for France’s national lottery, Française des Jeux, as well as for Orica-GreenEDGE. He may have looked like someone competing in the Tour de France, but the cheap Chinese-made apparel meant he didn’t feel like it.
Philippa CoatesLife & Leisure deputy editorPhilippa Coates is deputy editor of The Australian Financial Review's lifestyle liftout, published online and in print. She is based in our Sydney newsroom. Connect with Philippa on Twitter. Email Philippa at pcoates@afr.com
