Digital transformation warning: it's too narrow
Paul McIntyreContributing editor
The former CIO of Lloyds Bank, when it flirted with its post-GFC near-death experience, has put the turnaround entirely on a forced and obsessive organisational overhaul geared towards the customer.
In Australia recently, Morteza Mahjour, now an advisor to large institutions including Publicis Sapient, a unit of the Paris-based global communications group Publicis, met with some of Australia’s banks and about 50 CMOs.
Loading...
Paul McIntyre is CMO Brief's contributing editor, covering marketing, content, media and tech. Connect with Paul on Twitter. Email Paul at paulmcintyre@afr.com
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles