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Social media is killing the magazine celebrity profile

Jon Caramanica

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All glossy magazine superstar covers may look the same from a distance, but inside, you're never quite sure what you'll find.

Take the October issue of GQ, which features Paul McCartney. For decades he has leaned on familiar Beatles anecdotes, presuming that decades-old chestnuts may still pass for warm. But in GQ, over the course of several long conversations, he revealed himself to be unstudied, slightly wishy-washy and much less preoccupied with the sanctity of his own image than you might think – he even offered a recollection about the Beatles' teenage sexual adventures that led to a characteristically sweaty New York Post headline: "Beat the Meatles".

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