Seafolly, Jets, Tigerlily: Australian beach brands prized by private equity
The scene was a luxurious Indian palace in the foothills ofthe Himalayas, and about 30 well-to-do friends from Britain were celebrating a 40th birthday. Having spent all morning by the pool, the group was summoned to the bar area for lunch. At which point, all of the men disappeared.
One member of the group was London-based photographer Adam Brown. As his pals scurried away to change out of their too-tight or too-baggy swimwear into attire more appropriate for lunch, Brown noticed that the women had simply added a shirt, shawl or dress over their swimmers. The females were chic and effortlessly elegant from sunlounge to sundowner. The males, well, not so much. And so, with no design experience but a clear vision of his potential customer, he set about creating a high-end, tailored pair of quick-drying shorts for men to satisfy every resort dress code.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Life & luxury
Fetching latest articles