When Craig Cromelin’s business partners asked him to suggest a name for the wine label they were about to launch together late last year, there was only one choice.
“Bidja,” says Cromelin. “It means ‘friend’ in Ngiyampaa language. We say ‘yamma karra bidja’ – welcome, friend.”
Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years. Connect with Max on Twitter. Email Max at max@maxallen.com.au
