Meet the gelato king who won’t melt for private equity
The man who’s come up with most of Gelato Messina’s 5000 limited-edition specials – if not the biggest-selling flavour – is in no hurry to cede control.
Donato Toce is the creative mind behind Gelato Messina’s signature flavours. Dominic Lorrimer
I’m about to have lunch with the head creative chef and co-owner of Gelato Messina, Donato Toce, but it might as well be with Willy Wonka.
On a nondescript street in an industrial zone of Sydney’s Marrickville, surrounded by panel beaters and warehouses, the Gelato Messina factory is akin to stumbling upon the Golden Ticket.
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