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Zegna puts the question out there: What’s manhood anyway?

Zegna puts the question out there: What’s manhood anyway?

It’s risky but it’s worth asking, says Alessandro Sartori, artistic director of the heritage menswear brand.

Ermenegildo Zegna is focusing attention on how men want to live and dress now. Ivan Lattuada

Annie BrownLifestyle writer

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T

he alpha brand of men in suits, Italian luxury house Ermenegildo Zegna has launched a campaign aimed at stopping its well-heeled customers in their tracks.

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Annie BrownLifestyle writerAnnie Brown is a lifestyle writer at The Sydney Morning Herald and The Age.

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/zegna-puts-the-question-out-there-what-s-manhood-anyway-20190903-p52nln