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Why your mascara and skincare should be in a time capsule

Why your mascara and skincare should be in a time capsule

Like fashion, beauty is a way of marking time. We shouldn’t forget the powerful story of its trends. From the upcoming December issue out on November 28.

Just as fashion reflects who we are at any given moment, so does beauty. Simon Letch

Recently, my 12-year-old asked me where I shopped for beauty products when I was her age. The answer was brief and will no doubt resonate with anyone Millennial or older – I didn’t.

Beauty has changed in ways that I never could have predicted. When I was a curly-haired pre-teen, the only way to tackle my frizz was to use a supermarket brand that slicked it down to my scalp. I owned exactly one eyeshadow. It was purple, and I stole it from my mum (who, in my defence, would never have worn that colour, with good reason).

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Lauren Sams
Fin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/why-your-mascara-and-skincare-should-be-in-a-time-capsule-20251017-p5n3dw