Why these brands don’t believe in cutting new clothes from old cloth
Two companies – one Australian, one in the United Kingdom – are focused on fashioning a better apparel industry. Their first stop: fabrics that are more sustainable.
It started with socks. And not just any socks – the perfect socks. Launched at the end of 2020, Australian company Paire aims to make socks that don’t slip down, that remain comfortable and sweat-wicking during the day: an inherently long-lasting product because it is just so well-designed and user-friendly.
“We want to make products that solve problems,” says co-founder Rex Zhang. “Our socks are breathable, they are temperature-regulating, they are more comfortable. Our customers want a quality product. Sustainability is the icing on the cake.”
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
