What everyone gets wrong about luxury handbags
Most people fail to understand why these sought-after fashion accessories are so expensive in the first place, let alone why some cost more than others.
A Chanel bag cannot cost more than a Hermès bag. That’s just how this market works. Getty
Much depends on handbags. Although it’s possible to run a business built on beautifully tailored trousers or sumptuous sweaters, the potential market for high-end handbags reaches far beyond designer brands’ traditional wealthy customers and into virtually every tax bracket.
In most cases, if you really want to increase a fashion company’s revenue or expand its cultural footprint, you want to be selling handbags.
Bloomberg Businessweek
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