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Want a black dress or camel-coloured pants? Don’t buy this brand

Want a black dress or camel-coloured pants? Don’t buy this brand

La Double J founder JJ Martin has tapped into something women really want – vintage patterns, done modern and with a big dose of sass. From the upcoming autumn issue out on March 17.

Lauren SamsFashion editor

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JJ Martin has just returned home to Italy after 10 days in Oregon, where she was holidaying with a group of friends – and two shamans. “Meditating, energy circles, plant medicine . . . it was a total reset for the body, mind, soul.”

It’s the kind of thing that is necessary when you spend your days designing in a whirl of colour and print. The term “sensory overload” might well have been created to describe Martin’s label, La Double J, which puts the max in maximalism. Looking for a sleek black dress? A pair of camel-coloured pants? Keep walking.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/want-a-black-dress-or-camel-coloured-pants-don-t-buy-this-brand-20220729-p5b5rg