Trinny Woodall knows what women want, and that’s worth $350m

The former television host and stylist has parlayed her knowledge into a global beauty powerhouse – in just four years.

Lauren SamsFashion editor

Dec 17, 2021 – 5.00am

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For as long as she can remember, Trinny Woodall has had “the voices of 5000 women inside my head”.

For those unacquainted, Woodall is a former stylist who came to prominence as one half of Trinny and Susannah, the television duo who urged women to belt their trousers, dress for their shape and have fun with fashion on their long-running BBC series What Not to Wear.

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Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more.