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This designer refuses to play the fashion game. She’s winning anyway

This designer refuses to play the fashion game. She’s winning anyway

Ten years ago Anna Hoang quietly created Anna Quan, a brand that whispers effortless, insouciant cool. It’s still turning heads worldwide.

Lauren SamsFashion editor

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The last time The Australian Financial Review spoke to Anna Hoang, the designer behind cool-girl label Anna Quan, she mused that fashion brands do not last forever – and she was perfectly fine with that. Now, on the occasion of her brand’s 10th anniversary, I put the question to her again: Is there a natural end point for all fashion designers?

She raises an eyebrow and smiles wryly.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/this-designer-refuses-to-play-the-fashion-game-she-s-winning-anyway-20230207-p5ciju