This designer refuses to play the fashion game. She’s winning anyway
Ten years ago Anna Hoang quietly created Anna Quan, a brand that whispers effortless, insouciant cool. It’s still turning heads worldwide.
The last time The Australian Financial Review spoke to Anna Hoang, the designer behind cool-girl label Anna Quan, she mused that fashion brands do not last forever – and she was perfectly fine with that. Now, on the occasion of her brand’s 10th anniversary, I put the question to her again: Is there a natural end point for all fashion designers?
She raises an eyebrow and smiles wryly.
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