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The sharply dressed powerbroker who’s taking Australian brands global

The sharply dressed powerbroker who’s taking Australian brands global

Alice Wells is on a mission to match innovative businesses – such as this start-up founded by a leading makeup artist – with international investors.

Lauren SamsFashion editor

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When makeup artist and beauty entrepreneur Rae Morris met Alice Wells at a Melbourne restaurant in 2019, her first thought was, “That woman is too well dressed to be a banker.”

“She was wearing Vivienne Westwood,” says Morris, “and I thought, ‘She can’t be a finance person. She’s too cool.’”

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/the-sharply-dressed-powerbroker-who-s-taking-australian-brands-global-20230704-p5dlnl