ow do you build a beauty brand in 2024, that drives revenue upwards of US$100 million ($146 million), in a market completely saturated with every kind of balm, tincture, oil, serum and gel that one could possibly imagine?
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
