“You know what I used to love?” a friend asked recently. “Catalogues. Old-school catalogues that you sat down and read and ordered from.” Good news for her: the print catalogue is making a comeback, along with print publications in general.

I know, I know: you’ve heard it before (maybe from me). There’s no story the print media loves more than the one about how relevant we are. But honestly, the catalogue is back. In the UK, high street chain Boden is bringing back its beloved print catalogue after declining sales from the more mature end of the market, who – surprise, surprise – love seeing products in print. Selfridges, too, is launching a 72-page shopping zine called Yellow Pages.