How Ginger & Smart have sewn up their crisis plan
While it's too early to know what will happen to their industry once the coronavirus emergency passes, the fashion siblings remain committed to sustainability.
This story was supposed to be about Fashion Week, which was meant to begin on May 11. About how sisters Alexandra and Genevieve Smart, who launched their label Ginger & Smart 18 years ago, were excited to be returning to the schedule after a two-year hiatus and with a majority stake investment from the Alceon retail group.
How the pair had finally found a way to make fabrics from 100 per cent recycled plastic bottles fished out of the ocean into beautifully silky feeling dresses, and were using hemp, once the symbol of the crunchiest of ethical fashion, and making it into something luxurious.
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