As COVID-19 continues, more fashion brands are investing in augmented reality to showcase their wares.
Gucci this week debuted a "sneaker garage" app that allows users to create their own virtual sneakers, which will not be available for purchase. The app also features a pair of sneakers designed by Gucci creative director Alessandro Michele, also only available digitally.
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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
