Fashion week is a rite of passage for designers, but does it pay off?
With costs of up to $50,000 and no certain return on investment, is it viable for brands to show at Australian Fashion Week?
For a designer, showing at Australian Fashion Week is a rite of passage, and a mark among industry peers that they have, in many senses, made it.
It is also incredibly expensive, with the average show costing a minimum of $50,000, a significant outlay for an independent designer without private funding. Considering the manpower, time and finances invested in what usually amounts to a 10-minute show, is it worth it for designers to appear at fashion week?
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Fashion & style
Fetching latest articles