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Bottling your holiday is a growing business

Bottling your holiday is a growing business

A couple’s romantic idea to capture the scent of their luxurious family hotel in Positano has launched an international range of fragrances.

Benjamen JuddLifestyle journalist

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Australians love Italy’s Amalfi Coast. You could ask, who doesn’t? Yet apparently we like to souvenir it, too. The husband and wife creators of two best-selling Positano-based beauty and fragrance brands have launched an exclusive stockist deal with Mecca, after building a profile here via travellers bringing the scents back home.

Sebastián Alvarez Murena and Marina Sersale, whose family owns and runs the landmark Positano hotel, Le Sirenuse, launched their Eau d’Italie fragance 20 years ago.

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Benjamen JuddLifestyle journalistBenjamen Judd is a lifestyle reporter for the Sydney Morning Herald and The Age, covering men's fashion, grooming, and fitness. Connect with Benjamen on Twitter.

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/bottling-your-holiday-is-a-growing-business-20240402-p5fgvt