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As golf finds its cool, fashion brands get in on the game

As golf finds its cool, fashion brands get in on the game

Golf Australia says a further 210,000 people took up the sport last year. It’s a trend that’s pressuring private clubs everywhere to relax their dress codes.

The times they are a-changin: US golfer Paige Spiranac wears the equivalent of a mini skirt on the course. Getty

Richard Allen

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On a sweltering day in the 1970s, a member of the uber-exclusive Augusta National Golf Club in the US state of Georgia turned up for a game wearing – sharp intake of breath – shorts.

Clifford Roberts, the irascible chairman of the club, spotted him and said, “Nice to see you, Bob. What are doing today?”

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/as-golf-finds-its-cool-fashion-brands-get-in-on-the-game-20220808-p5b83m