As Brexit looms, a Spaniard is reinventing a beloved British brand

Johnny Coca has just the right outsider's perspective to reinvigorate the Mulberry handbag and fashion house.

As the creative force behind Mulberry, Johnny Coca is embracing the brand's heritage, but with his own twist.

Annie BrownLifestyle writer

Updated Jan 16, 2020 – 2.19pm, first published at Nov 14, 2019 – 10.39am

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Johnny Coca notices the details. The creative director of the decidedly British brand Mulberry has pored over the minutiae of Englishness for inspiration for the five years he has been at the post.

There have been jaunty public-schoolboy blazers and English garden party dresses. His mood boards have included references to “swinging London” models Twiggy and Penelope Tree, as well as the Queen.