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A new Australian fashion TV show is coming – here’s who has been tapped
Amid rumours of a TV production about fashion insiders, the drama around Australian Fashion Week could make for a runway success story.
Word on the street is that an international production company is sniffing around Australian fashion, hoping to entice personalities into being part of a documentary series. Details are thin, but so far I’ve heard that Vogue editorial director Edwina McCann has been approached, along with P.E Nation designer Pip Edwards, publicist Robyn Catinella (her clients include Christopher Esber and Sarah & Sebastian) and Chic Management, a model agency.
I love the idea of this. Clearly there is a groundswell of interest in the local fashion industry, no doubt propelled by the partial sale of Zimmermann earlier in the year. And internationally, Australian brands are punching far above their weight. Matteau, St Agni, the aforementioned Esber, Rebecca Vallance: these are all labels that perform magnificently overseas. It makes sense that a global audience would want to know more about the soil in which these brands took root. And what’s not to like about a TV show that takes fashion as its subject? We all want a peek behind the glossy exterior.
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