Sponsored by Glenfiddich
A collector’s guide to unconventional art investments
The beauty of art is that it isn’t limited to quiet galleries. It can be found anywhere from punk street art and designer fashion collaborations to premium dining and furniture that’s more than just a museum piece.
Art can be consumed
When it comes to consuming art, whisky connoisseurs will be drawn to a collaboration which brings Scottish and French cultures together with the Limited Edition Glenfiddich Grand Château 31 Year Old x André Saraiva. At first glance, a collector’s issue whisky doesn’t have much in common with a French graffiti artist, but the Glenfiddich Grand Series is all about whiskies that celebrate the merging of two unexpected worlds.
Saraiva’s “Frenchness” was a fun fit for this latest addition to the Grand Series, and marks the first time Glenfiddich has released a Bordeaux red-wine-cask finishing. The whisky was initially matured in American oak, followed by an extended nine-year finish in the Bordeaux casks to add layers of unexpected flavours, where caramelised cherry and apple intertwine with warming spice and toasted oak.
Saraiva used his signature style to design the box encapsulating the Grand Château Limited Edition, disrupting the traditional Toile de Jouy motif on the outside with bright and bold colours on the inside.
There is also a set of just six Glenfiddich Grand Château Artist Edition packs, which exclusively feature André’s iconic playful character Mr A wandering through the vineyards of the scenic Toile de Jouy landscape; these artist editions are sold exclusively through a ballot.
Art can be worn
For those who prefer to carry art on their arm, fashion is the obvious choice and it’s hard to look past the Louis Vuitton x Artist collaborations. The luxury French fashion house’s iconic handbags have been a canvas for the work of artists including Stephen Sprouse, Takashi Murakami and Zhao Zhao.
For the Louis Vuitton x Jeff Koons: Masters collection, the American artist known for his pop-culture pieces reworked the vision of old masters such as Reubens, Da Vinci and Van Gogh into some of LV’s most popular bag styles, including the Keepall, Neverfull and Speedy.
The bags are roomy, practical and made to be used. The classic LV brown monogram has been replaced with colour and life, from the face of the Mona Lisa to Van Gogh’s whimsical wheat field. And Koons’ signature rabbit, obviously.
Art can be driven
A lot of collectors would deem cars a work of art. A beautiful automobile is a feat of design, but when artists are involved, it becomes a moving sculpture that can be viewed and enjoyed by a larger cross section of society.
BMW’s art cars project started in 1975 and has engaged artists such as Andy Warhol, Roy Lichtenstein and David Hockney to imprint their bold visions on the luxury automobiles. But these are not just collectors’ items destined for a garage or exhibition – these are proper racing cars and compete in prestigious races such as Le Mans.
When it comes to collectible cars, British artist Damien Hirst used an Audi A1 for his canvas and auctioned it off for Elton John’s AIDS Foundation, while Sir Peter Blake put his pop-art twist on a Bentley Continental GT V8, which was sold at auction to raise funds for the Care2Save Charitable Trust.
Art can be felt
In the home, the obvious place for artwork is on walls. But it’s a static enjoyment, whereas Barnaba Fornasetti’s collaboration with Poltrona Frau invites touch and movement.
The Milanese artist and Italian luxury furniture-maker teamed up to use a celestial motif on 50 limited-edition Poltrona Frau Vanity Fair XC armchairs. An added layer for art lovers was that the motif from Fornasetti’s childhood was designed by the artist’s father, the famed Piero Fornasetti, in the 1950s.
Not only is the image beautiful to look at, it’s also luxurious to touch. The method of digitally printing the design on leather creates a tactile, 3D relief effect. It begs you to touch it just as much as it calls for you to lounge in it.
Indeed, art that is made to be used is a wonderful alchemy of creativity and craftsmanship that invites you to see the beauty in the unexpected.
Whisky lovers with discerning palettes in Sydney and Melbourne are invited to try Glenfiddich’s limited-edition Grand Château at The Charles, Bar Sumi, Bar Bellamy and QT Melbourne from October.
Sponsored by Glenfiddich
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