What makes Queen the most valuable rock band of all time

In a record-breaking deal, the band sold their back catalogue to Sony Music and the private equity giant Apollo for $1.9 billion.

Liam Kelly

Jul 3, 2024 – 5.00am

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When pharmaceutical giant Pfizer decided, for the first time, to spend tens of millions of dollars on an advert during this year’s Super Bowl, there was only one song that provided a fitting soundtrack: Queen’s Don’t Stop Me Now.

Galileo, Isaac Newton and Albert Einstein featured in the romp through the history of science and medicine. And to ram home the point, Copernicus popped up, singing “I’m a shooting star leaping through the sky”.

The Telegraph London