Cinema attendance is stagnating, and so are sales at film equipment maker Blackmagic Design, but its Rich Lister co-founder Grant Petty hopes his new camera, which he says shoots at 16 times the image quality moviegoers are used to, can solve both problems.

Petty, whose 36 per cent stake in Melbourne-based Blackmagic had him valued at $900 million on 2024’s Rich List, has poured “millions” of R&D into the URSA Cine 17k. Its digital sensor can capture images with 132 million pixels – more than any other movie camera available, he claims.