The cardinal rule of smart shopping is to do your research. For most of us, that means an online search to find product recommendations. But in an era of artificial intelligence and paid content creators, you can’t always trust the results.

Plenty of organisations conduct rigorous and independent product tests with reliable recommendations. Many other “best-of” lists, though, are filled with sponsored content, affiliate links and generic “reviews” generated by bots or unqualified writers.

Washington Post