Next time you spray yourself with a burst of the decadently addictive Chanel No. 5, just think that the same fingers that are typing this article could’ve been the same fingers that picked the flowers that went into creating your bottle of juice.

And some juice it is. Chanel No. 5 is still a top seller globally, but despite this market saturation, it still retains not only the brand allure, the mystique and the exclusivity many brands can only hope for. The fact that it has survived for nearly a century when many of its competitors have dropped off – and the market is flooded with up to 600 new fragrances each year – is truly impressive.